When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup?
I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way. We don’t commonly associate Heinz ketchup and Halloween, so they are creating an incremental awareness opportunity – and some drops of fun too.
If You Have Heinz, You Have a Costume
Heinz’s marketing ketchupnistas figure out that they could call attention to the brand by playing off the tomato blood/Halloween intersection. They created a limited edition gift pack for $20 bucks that includes:
- 20 OZ. BOTTLE OF HEINZ TOMATO BLOOD
- MAKEUP PALETTE
- SPONGE
- DROPPER
- MAKEUP BRUSH SET
- RHINESTONE SHEET
- TATTOO SHEET
- VAMPIRE TEETH
- SPOOKY EYELASHES
Check out the landing page they created for this limited promotional offer here.
This marketing mishegas (Yiddish – synonymous with insanity, silliness, and craziness) reminds me of the wild and crazy Slim Jim Guy costumes we created in the ’90s. It was a fun way to promote the brand – and the costume still exists today.
Blood Ketchup
What kind of fun are you having with your brand?
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
