by Jeff Slater | Jan 12, 2025 | Advertising
How Advertising Works: A Simple Guide Imagine you’re at a crowded party. There are dozens of conversations, music is playing, phones are buzzing, and someone’s trying to tell you about their recent vacation. How much of that information are you...
by Jeff Slater | Nov 10, 2024 | Advertising, Marketing Advice
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my...
by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
by Jeff Slater | May 27, 2024 | Advertising, Marketing Advice
The perpetual debate in digital marketing is the battle between the effectiveness of paid social media advertising and organic search. This is a critical topic of utmost importance for building awareness and communicating a brand’s distinctiveness. As a seasoned...
by Jeff Slater | Oct 1, 2023 | Advertising, Marketing Advice
How (ESOV) Extra Share of Voice through Advertising and Market Share Correlate In the dynamic world of marketing and advertising, it’s crucial to deeply understand metrics that can significantly impact a company’s success. One such concept that deserves...
by Jeff Slater | Oct 12, 2022 | Advertising, Marketing Advice
Promoting a Book – Think #BookTok TikTok is a mystery to me. I don’t have an account and it has little appeal to me. However, recently I learned about #BookTok, a hashtag within TikTok that’s become a page turner. The trend is having a seismic shift...
