by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
by Jeff Slater | May 27, 2024 | Advertising, Marketing Advice
The perpetual debate in digital marketing is the battle between the effectiveness of paid social media advertising and organic search. This is a critical topic of utmost importance for building awareness and communicating a brand’s distinctiveness. As a seasoned...
by Jeff Slater | Oct 1, 2023 | Advertising, Marketing Advice
How (ESOV) Extra Share of Voice through Advertising and Market Share Correlate In the dynamic world of marketing and advertising, it’s crucial to deeply understand metrics that can significantly impact a company’s success. One such concept that deserves...
by Jeff Slater | Oct 12, 2022 | Advertising, Marketing Advice
Promoting a Book – Think #BookTok TikTok is a mystery to me. I don’t have an account and it has little appeal to me. However, recently I learned about #BookTok, a hashtag within TikTok that’s become a page turner. The trend is having a seismic shift...
by Jeff Slater | Jul 28, 2022 | Advertising
Can AR Advertising Play a Role in Your Marketing? The caveman used simple drawings to tell others about everything he saw; sadly, the messages were immobile. Thousand years later, the Guttenberg printing press was invented, which made distributing marketing...
by Jeff Slater | Jul 14, 2022 | Advertising
What can marketers do as third-party cookies go away? In recent years, the advertising technology tools utilized to improve ad relevance have exceeded their original intent by exploiting user data and compromising privacy. In response, Google has declared the end of...
