by Jeff Slater | Jul 14, 2022 | Advertising
What can marketers do as third-party cookies go away? In recent years, the advertising technology tools utilized to improve ad relevance have exceeded their original intent by exploiting user data and compromising privacy. In response, Google has declared the end of...
by Jeff Slater | Jun 7, 2022 | Advertising
Advertising Works All brands are constantly losing customers and gaining new ones. The trick is to keep your brand growing by reinforcing and reminding consumers and clients about you. Paid advertising is a tactic commonly deployed to help your product or service stay...
by Jeff Slater | Feb 3, 2022 | Advertising, Marketing Advice
Marketing Needs To Start a Conversation Marketing is all about telling the qualities, characters, and utilization of your products in a manner that the target audience could relate to them. Simply put, how can you create a marketing strategy that begins a...
by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
by Jeff Slater | Aug 3, 2021 | Advertising
Tiffany is running a new ad campaign called “Not Your Mother’s Tiffany.” This campaign isn’t an original idea since Oldsmobile did this with their “Not Your Father’s Oldsmobile.” – that campaign only ended up reinforcing the...
by Jeff Slater | Feb 25, 2021 | Advertising
This is a guest post by Kevin Urrutia It is undeniable that Facebook is a popular social media platform. This explains why businesses use the largest social network to reach their target customers and build awareness. This is where Facebook ads also come in handy....
