by Jeff Slater | Oct 29, 2020 | Advertising
I love it when traditonal, old-school advertising works. It sparks joy. Yes, I’m strange in a Don Draper 1950s way. With everyone bashing traditional thirty-second commercials, sometimes the right message can drown out the noise. Cascade, P&G’s dishwasher cleaning...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
by Jeff Slater | Oct 27, 2019 | Advertising, Marketing Advice, Marketing Start Ups
James wanted the shoes he saw in the online ad badly. He had a difficult time resisting because they were perfect for the occasion he had in mind. He wore dress shoes to his job but when he went out at night, he wanted to look hip but not formal. The ritual of putting...
by Jeff Slater | Oct 3, 2019 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
One of my clients wanted to explain to prospects about one of the services they offer. It was technical, scientific, and quite complex. Every time they explained to me what they did, it went over my head and was difficult to follow. My client offers an alternative to...
by Jeff Slater | Feb 5, 2019 | Advertising, Marketing Advice
Being a smart and frugal kind of guy, Michael bought a dozen roses for his sweetheart several days before Valentines Day. He was so efficient in his effort, and he couldn’t wait to tell his girlfriend about his savings. When he gave the flowers to his girlfriend a few...
by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
