by Jeff Slater | Mar 29, 2017 | Advertising, Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age, and other trade publications in 1970 were when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Feb 10, 2017 | Advertising, Marketing Advice
As I rounded the corner and saw the hand-painted wall, I knew I had stumbled upon something special. It wasn’t a billboard but a work of art that was also an advertisement. It was playful and covered the side of a building, and it captured my imagination telling a...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | May 9, 2016 | Advertising, Interesting Brands, Marketing Advice
The hardest thing for a business to get from a marketplace is attention. You can interrupt prospect by advertising to them but often they don’t notice you. What happens in many companies is they look at the other ads run by competitors and assume that they...
by Jeff Slater | Apr 27, 2016 | Advertising, Marketing Advice, Personal Stories
A recent business to business (B2B) client asked me where they should spend their advertising dollars to grow their business. They thought about running ads in industry trade magazines or possibly buying space in an industry directory that lists thousands of suppliers...
by Jeff Slater | Mar 16, 2016 | Advertising, Marketing Advice, Personal Stories
Some companies love to bring in outsiders, consultants, and external agencies. Others never do. What is the cultural difference between these types of business? Often businesses have a vested interested to fully buy-in to their belief system. They don’t want outsiders...
