by Jeff Slater | Apr 20, 2021 | Branding Issues
A guest post by Megan Hudson who writes about the intersection of marketing and pop culture “Pop culture is not about depth. It’s about marketing, supply, and demand, consumerism.” – Trevor Dunn Pop culture is no longer a niche influence...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
by Jeff Slater | Mar 30, 2021 | Branding Issues, Interesting Brands, Marketing Advice
A brand’s promise is a declaration of assurance. Brands must make steadfast promises to build their community, tell their story, and differentiate themselves from the competition. When I’m asked to explain what a brand is, I use the word promise to help...
by Jeff Slater | Mar 2, 2021 | Branding Issues, Interesting Brands
My marketing consulting business, The Marketing Sage, is not McKinsey & Company. I don’t expect anyone who hires me to be confused. But I use this comparison as part of a differentiation dance because I want to clarify who we aren’t. The Marketing Sage...
by Jeff Slater | Feb 18, 2021 | Branding Issues
Rebranding is one of the most common topics I hear from businesses struggling with their brand. I like to start with an audit to understand both internal and external perceptions of the brand. This quick research gives me a baseline to understand challenges and...
by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
