by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
by Jeff Slater | Jul 19, 2020 | Branding Issues, Marketing Advice
ICP is an ideal customer (or client) profile. Is your company crystal clear about how your category is organized and who you want to target with your messaging? By creating an ICP, you are building a clear picture of who is and isn’t the best type of customer...
