by Jeff Slater | Oct 6, 2020 | Branding Issues, Marketing Advice
Gone are the days when starting a business was relatively risk-free because of low competition. Today, with widespread internet connectivity and increased social media usage, competition has grown by leaps and bounds across all sectors. Because customers have a wide...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
