by Jeff Slater | Apr 12, 2020 | Branding Issues, Interesting Brands, Marketing Advice
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
by Jeff Slater | Apr 5, 2020 | Branding Issues, Marketing Advice
Did you ever hear the story of a world-renown cellist who earned more than one thousand dollars per minute to play at legendary venues like Carnegie Hall or La Scala? Consequently, his brand had such value that it wasn’t unusual for him to earned $150,000 playing for...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
by Jeff Slater | Mar 1, 2020 | Branding Issues, Marketing Advice
As a marketing professional, I am always observing patterns. Why are fewer people going to the movies, shopping at the mall, or going to a gym to exercise.? Instead, they are streaming videos, shopping online, and using home-based community exercises like Peloton....
by Jeff Slater | Feb 27, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Siena, Steve, and Mary met me at a quiet coffee shop, not too far from their office. Over cappuccinos and multi-grain muffins, they wanted to discuss marketing their brand of professional women’s backpacks. I listened for at least an hour without saying anything....
by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
