by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 10, 2019 | Branding Issues, Interesting Brands
When your business goes through a rebrand, you need to pay attention to two audiences; associates who work for you and all external clients, partners, and stakeholders. Your goals in your communication should be similar and should answer these basic questions: Why are...
by Jeff Slater | Nov 7, 2019 | Branding Issues, Marketing Advice, Marketing Books
Audio is surging and gaining share of attention for consumers and businesses. Malcolm Gladwell’s new book, Talking To Strangers, sold more audio copies than hardcover. His audio version is like a podcast – beyond just reading the book aloud, it captures the voice and...
by Jeff Slater | Oct 17, 2019 | Branding Issues, Marketing Advice
When your customer is the hero, it changes how you market your brand. You become an enabler of their dreams and your product or service has a supporting role, but isn’t the lead character. You know you are succeeding when a customer achieves what she wants to...
by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
