by Jeff Slater | Nov 10, 2019 | Branding Issues, Interesting Brands
When your business goes through a rebrand, you need to pay attention to two audiences; associates who work for you and all external clients, partners, and stakeholders. Your goals in your communication should be similar and should answer these basic questions: Why are...
by Jeff Slater | Nov 7, 2019 | Branding Issues, Marketing Advice, Marketing Books
Audio is surging and gaining share of attention for consumers and businesses. Malcolm Gladwell’s new book, Talking To Strangers, sold more audio copies than hardcover. His audio version is like a podcast – beyond just reading the book aloud, it captures the voice and...
by Jeff Slater | Oct 17, 2019 | Branding Issues, Marketing Advice
When your customer is the hero, it changes how you market your brand. You become an enabler of their dreams and your product or service has a supporting role, but isn’t the lead character. You know you are succeeding when a customer achieves what she wants to...
by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
by Jeff Slater | Oct 3, 2019 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
One of my clients wanted to explain to prospects about one of the services they offer. It was technical, scientific, and quite complex. Every time they explained to me what they did, it went over my head and was difficult to follow. My client offers an alternative to...
by Jeff Slater | Oct 1, 2019 | Branding Issues, Marketing Advice
One of my clients needed to guide several agencies about her brand’s voice. What is the brand’s voice? It is how a brand uses words, attitude, and value when communicating with their audience. It is how your brand personality comes to life to the outside world. For...
