by Jeff Slater | Aug 22, 2019 | Branding Issues, Interesting Brands, Marketing Advice
I had the privilege this past week of leading a non-profit team through a naming exercise workshop. The organization had a well-thought-out business plan and needed to find a name for a physical location they will open next year. So, the Executive Director asked me to...
by Jeff Slater | Aug 15, 2019 | Branding Issues
If you are building a brand from scratch or rebranding, how do you choose a color that will dominate your communications from logo, website, and beyond? Start with the competitive landscape. If your three major competitors use red, blue, and grey, you want to pick...
by Jeff Slater | Aug 13, 2019 | Branding Issues
I’m working on some branding projects with clients so I thought I’d put together an easy to follow list if you want to screw up creating a brand. Whether you are starting from scratch or replacing a tired, out-of-date image, branding work requires clear thinking to...
by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
by Jeff Slater | Jul 30, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
In a world focused on plant-based meat alternatives, Arby’s is planting a flag in the ground to promote meat. This is their meat strategy. In this age of Beyond Meat and the Impossible Burger, Arby’s is celebrating that their chain is not following the herd but will...
by Jeff Slater | Jul 28, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
I’m beginning some work with a new food client in a super cluttered and mature category. Without sharing any specifics, think of trying to grow a new brand of cereal or yogurt in those busy categories. My conversations have focused on helping them find a hook. I think...
