by Phillip Oakley | Oct 22, 2023 | Branding Issues, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, dog lover, foodie, and proud Dad. Phillip previously shared his respect for Liquid Death Mountain Water HERE. One of my favorite pet brands just went to crap. Dog poop bags, to be specific. At...
by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Sep 3, 2023 | Branding Issues, Marketing Advice
Unlocking the Power of “Reason to Believe” in Advertising Campaigns In the dynamic and ever-evolving realm of advertising, the concept of “Reason to Believe” (RTB) stands as a foundational pillar for creating impactful campaigns that resonate...
by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice
Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping. So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice
Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
