by Jeff Slater | Jan 29, 2019 | Branding Issues, Marketing Advice
Scott Galloway, an NYU Stern School of Business marketing professor, talks about companies starting to ‘value signal.’ On their podcast called Pivot, he and Kara Swisher cover technology, brands, and predictions. Galloway is one of my favorite marketing thought...
by Jeff Slater | Jan 27, 2019 | Branding Issues, Marketing Advice
I remember learning about the industrial economy in high school. The teacher talked about how the world went from an agrarian economy to an industrial one because of machines and factories. Farmers became factory workers. We learned about the cotton gin, the steam...
by Jeff Slater | Jan 17, 2019 | Branding Issues, Interesting Brands, Marketing Advice
We all have loved ones who have passed on and are no longer with us. We miss some of them dearly because they had such a compelling impact on our life. Another person can’t replace their influence on you and you know you will miss them forever. But would your...
by Jeff Slater | Jan 13, 2019 | Branding Issues, Marketing Advice
What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say, tell me more. How would you explain how you can change their life for the better, solve...
by Jeff Slater | Dec 16, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
In the last few days, I heard two people talking about the rebranding of Dunkin Donuts. One is a super smart Senior Vice President, Strategy and Marketing at Edison Research and the other is my 91-year-old Mom, Bea. Dunkin’ Donuts decided to drop the word donuts from...
by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
