by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
by Jeff Slater | May 1, 2018 | Branding Issues, Marketing Advice
I waited for seven days to hear back from a company online. Then I tweeted to them and still heard nothing. So, I went to their website and used their live chat function, and they immediately responded and helped me solve my problem. This is what I call a marketing...
by Jeff Slater | Apr 29, 2018 | Branding Issues, Marketing Advice, Marketing Books
Over and over again one idea has proven invaluable to marketers who struggle with pricing. Good. Better. Best. One of the thought leaders on this topic is William Poundstone who wrote Priceless: The Myth of Fair Value. Poundstone, an MIT professor, created a framework...
by Jeff Slater | Apr 17, 2018 | Branding Issues, Marketing Advice, Marketing Books
Tobi Lüke, the founder of Shopify, has a beautiful expression he uses in talking about relationships. The trust battery It is charged at 50% when people are first hired and over time, the trust battery is charged or discharged as you either deliver or fail to live up...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
