by Jeff Slater | Apr 29, 2018 | Branding Issues, Marketing Advice, Marketing Books
Over and over again one idea has proven invaluable to marketers who struggle with pricing. Good. Better. Best. One of the thought leaders on this topic is William Poundstone who wrote Priceless: The Myth of Fair Value. Poundstone, an MIT professor, created a framework...
by Jeff Slater | Apr 17, 2018 | Branding Issues, Marketing Advice, Marketing Books
Tobi Lüke, the founder of Shopify, has a beautiful expression he uses in talking about relationships. The trust battery It is charged at 50% when people are first hired and over time, the trust battery is charged or discharged as you either deliver or fail to live up...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
by Jeff Slater | Mar 29, 2018 | Branding Issues, Interesting Brands, Marketing Advice
We notice things when patterns are broken, unexpected and odd. Marketing is filled with the chance to do something daring, unconventional and outside of what everyone else does. Most brands are too scared, too lazy or too unimaginative to try. They want to join with...
