by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
by Jeff Slater | Mar 29, 2018 | Branding Issues, Interesting Brands, Marketing Advice
We notice things when patterns are broken, unexpected and odd. Marketing is filled with the chance to do something daring, unconventional and outside of what everyone else does. Most brands are too scared, too lazy or too unimaginative to try. They want to join with...
by Jeff Slater | Mar 20, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
For this to be true, what needs to happen? When I start to work with a new business looking for marketing advice, we often start by me asking them to make it clear, what exactly is their goal for the next 18 months. We want new customers to stay with us longer. We...
by Jeff Slater | Mar 18, 2018 | Branding Issues, Marketing Advice
Go to a website you have never visited. Set your timer on your phone to 8 seconds. Browse the site. When the buzzer goes off, can you tell what that company featured on that website does? Customers quickly view most marketing materials at a glance. A quick look at a...
by Jeff Slater | Mar 13, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Most of us marketing finks will tell you that branding is all about the backstory. Treasury Wine Estates is using an iPhone app to have their 19 Crimes wine brand have their labels tell you their story. Each label shows a British convict who was sent to a penal colony...
by Jeff Slater | Mar 1, 2018 | Branding Issues, Marketing Advice
A common challenge I observe among new clients I work with is that they haven’t built any drip into their marketing. They do a marketing effort for a few weeks and then stop. There isn’t any persistent and regular flow of information. What is drip marketing?...
