by Jeff Slater | Dec 25, 2017 | Advertising, Branding Issues, Marketing Advice
If you are marketing a product, service, brand or company in 2018, the following are tips that can help you succeed. These ideas come from years of marketing experiences from B2B and B2C marketing everything from brownies to business software. The following is...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
by Jeff Slater | Dec 19, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing Books
Try this experiment for me. Go to your spice drawer or cabinet. Take out the cinnamon. Smell it. I know, it is a wonderful fragrance that reminds you of cookies, childhood and happy time. Everyone has it in their kitchen. Cinnamon is one of the two most commonly used...
by Jeff Slater | Dec 3, 2017 | Branding Issues, Marketing Advice
Remember the girl from high school who always dressed as a witch? A light industrial company in Virginia, selling air filtration systems approached me to help them with their marketing. They were stuck. They weren’t growing. They needed marketing advice and guidance....
by Jeff Slater | Nov 30, 2017 | Branding Issues, Marketing Advice
Marketing writer/consultant Mark Schaefer told this story in a recent interview. He asked his daughter-in-law why she used a local, craft soap instead of Ivory. Ivory has millions of dollars of advertising targeted at her. She replied that she buys the local, craft...
by Jeff Slater | Nov 15, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
Are you testing every aspect of your marketing efforts? If you send out emails, are you testing different subject lines to see which gets opened the most? A simple A/B test can increase the number of people who read your email and the test is free. Are you testing...
