by Jeff Slater | Jul 31, 2017 | Branding Issues, Marketing Advice, Marketing People
For the last ten years, I believed websites were on life support. I still believe that in the near term, this marketing platform will die. People visit websites to learn or buy something. No one wants to go through a tedious website filled with information that isn’t...
by Jeff Slater | Jul 28, 2017 | Branding Issues, Interesting Brands, Marketing Advice
When you walk into a business like a hotel or retail store, did you ever notice it had a distinctive smell? How did it make you feel? Maybe you experienced the inviting scent of vanilla or the calming fragrance of lavender. Scent is one of those marketing tactics that...
by Jeff Slater | Jul 26, 2017 | Branding Issues, Interesting Brands
If I told you that there is a company that has stayed focused since 1623 on the same niche, you would tell me I was crazy. Zildjian has created cymbals for drums for over four centuries. They have been able to follow the top piece of advice I give my marketing...
by Jeff Slater | Jul 12, 2017 | Branding Issues, Marketing Advice
One of the most frequent question from startups is about the importance of logo design. I often hear people say; I don’t want to invest that much in a logo because it isn’t that relevant to my business. I need to invest in all kinds of things and spending a lot of...
by Jeff Slater | Jul 7, 2017 | Branding Issues, Marketing Advice, Marketing People
Nick Woodman, the founder of Go Pro, didn’t want to make a billion dollars. He wanted to watch himself fly through the surf with a camera strapped to his surfboard. His passion was to be able to share his experience but from a new and exciting angle. He was the chief...
by Jeff Slater | Jul 3, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Blue Apron is a company that appeared out of nowhere and is valued at more than two billion dollars. They started in 2014 selling meal kits directly to consumers. CEO Matt Salzberg told Quartz, an online publication in February 2016. “We’re helping people learn new...
