by Jeff Slater | Jun 23, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
In most situations, we don’t help our customers by offering them more choices than they need. We make deciding more difficult. When attention is the most important thing a potential client or customer can give us, we don’t want to make it hard for them to act. Imagine...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | Jun 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
I don’t like stupid websites mistakes that make my life difficult. If I arrive at a site after a search, I’ll bounce in an instant if I can’t find what I am looking for in a flash. Imagine asking a simple question and getting an encyclopedia of details. A website...
by Jeff Slater | May 29, 2017 | Branding Issues, Interesting Brands
Many marketers think the biggest challenge they have is all the noise around them. So many brands are screaming for awareness, how can you grab the attention of someone? The real issue isn’t attention but sameness. Dull, boring, unoriginal products and services...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
