by Jeff Slater | May 1, 2017 | Branding Issues, Marketing Advice
Lately, a word has become popular in the marketing universe. Friction. How can you eliminate the friction of doing business with your company? Or, how can you remove the friction (resistance) that a consumer experiences when they want to buy from you and you make them...
by Jeff Slater | Apr 14, 2017 | Branding Issues, Marketing Advice
I don’t know anything about hockey. In fact, I went to a game as a guest last week and had a hard time figuring out who was the home team. But I do know who Wayne Gretzky is and that he famously said, in response to the question, why do you score so many goals, I...
by Jeff Slater | Mar 29, 2017 | Advertising, Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age, and other trade publications in 1970 were when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
by Jeff Slater | Mar 3, 2017 | Branding Issues, Marketing Advice
Most of you will only read or skim this first sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be brief. So here are...
