by Jeff Slater | Sep 30, 2016 | Branding Issues, Marketing Advice
The marketing director of a small but growing gluten-free pasta company was stuck. They tried so many different marketing approaches to reach customers but nothing worked. As they shared the details with me I uncovered an important missing element. Everything was a...
by Jeff Slater | Sep 21, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sheila wants to cook more homemade meals for her family but like many, is time constrained. Her hectic life is a constant merry-go-round. She has titles like full-time mom, wife, daughter, daughter-in-law, and sales manager. Her days are filled with to-do lists that...
by Jeff Slater | Sep 19, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
When a food client of mine was creating a new website, they asked me to look at their wireframes and preliminary concepts. I told them I could sum up what I thought in one word. BORING! Why was it boring? It was formulaic and blended into dozens of other sites in the...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
