by Jeff Slater | Mar 5, 2023 | Branding Issues, Marketing Advice
The Unusual Suspects Marketing is all about reaching your target audience effectively and efficiently. It is a game of understanding the needs and wants of your potential customers and catering to them in the most effective way possible. However, sometimes, companies...
by Jeff Slater | Mar 1, 2023 | Branding Issues, Marketing Advice
Case Studies – One of the Most Under-Valued Marketing Tools Have you ever read a success story about a brand or a company and felt inspired to try out their product or service? That’s the power of a case study. Case studies are one of the most powerful marketing...
by Jeff Slater | Jan 11, 2023 | Branding Issues, Marketing Advice
Strategy versus tactics As a marketing professional, you’ve likely heard the terms marketing strategy and marketing tactics thrown around quite a bit. But do you truly understand the difference between the two? In my experience, many business people are confused...
by Jeff Slater | Jan 1, 2023 | Branding Issues, Marketing Advice
Let’s Sniff Butts and Other Things Jester Brands Say Bark makes subscription boxes for dogs – well, for their owners to give to their dogs. They provide terrific dog treats and toys and are a public company with more than a half-a-billion dollar revenue....
by Jeff Slater | Sep 18, 2022 | Branding Issues
Your company or brand name is often the cornerstone of your marketing. In a word or two, it tells your story. It evokes a feeling. Along with a tagline connected to the name, it may be the most powerful way you explain in under a few seconds who you are and what you...
by Jeff Slater | Sep 8, 2022 | Branding Issues
The magnetic pull is hard to resist when a brand emotionally connects to a group with shared interests. Connection to a sports team, a community of writers, or big band jazz-loving consumers can help define who your brand serves. The power of belonging is especially...
