by Jeff Slater | Sep 18, 2022 | Branding Issues
Your company or brand name is often the cornerstone of your marketing. In a word or two, it tells your story. It evokes a feeling. Along with a tagline connected to the name, it may be the most powerful way you explain in under a few seconds who you are and what you...
by Jeff Slater | Sep 8, 2022 | Branding Issues
The magnetic pull is hard to resist when a brand emotionally connects to a group with shared interests. Connection to a sports team, a community of writers, or big band jazz-loving consumers can help define who your brand serves. The power of belonging is especially...
by Jeff Slater | Aug 17, 2022 | Branding Issues
Most Brands Give Too Much Choice The typical supermarket sells 30,000 products. The big ones can have 60,000. The amount of choice in some categories, like wine, cheese, and snacks, is overwhelming. Brands love to create line extensions – “now available in...
by Jeff Slater | Aug 7, 2022 | Branding Issues
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with...
by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 19, 2022 | Branding Issues
What Does Your Brand Voice Sound Like? What does your brand sound like to customers and prospects? Every marketer who works on a brand must understand and share the brand’s voice and personality with the team. Words, tone, and personality communicate a brand...
