by Jeff Slater | Aug 17, 2022 | Branding Issues
Most Brands Give Too Much Choice The typical supermarket sells 30,000 products. The big ones can have 60,000. The amount of choice in some categories, like wine, cheese, and snacks, is overwhelming. Brands love to create line extensions – “now available in...
by Jeff Slater | Aug 7, 2022 | Branding Issues
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with...
by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 19, 2022 | Branding Issues
What Does Your Brand Voice Sound Like? What does your brand sound like to customers and prospects? Every marketer who works on a brand must understand and share the brand’s voice and personality with the team. Words, tone, and personality communicate a brand...
by Jeff Slater | Jul 17, 2022 | Branding Issues
Some Strangely Sound Marketing Ideas I have always been an avid reader. There was a period when I devoured fiction for years, especially the work of Southern female authors like Harper Lee, Anne Tyler, and Lee Smith. Then, I did a deep dive into non-fiction consuming...
by Jeff Slater | Jul 10, 2022 | Branding Issues, Marketing Advice
What is a trust recession and what can marketers do to help? When you lose faith in government, media, and other institutions, what implications exist for marketers and businesses? In an article from The Atlantic last November, Jerry Useem wrote about The End of...
