by Jeff Slater | Jan 25, 2022 | Branding Issues
How to Build a Brand What are the crucial branding tools no one should forget to use to get their company noticed? Here are the top ten branding tools for you to use in your construction from guest blogger Justin Osborne who writes about marketing and strategy....
by Jeff Slater | Jan 4, 2022 | Branding Issues
Products as Souvenirs Your brand is part of a culture. A culture or community can be parenting, motorcycle riding, or baking. Brands need to be connected to a culture and a community and understand their daily needs and desires. It is the connection that matters, not...
by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
by Jeff Slater | Oct 31, 2021 | Branding Issues
Ask any marketer worth their salt, and they’ll say that branding is essential. I once wrote a blog post about marketing salt and guess what was the big difference in selling this commodity, yep – branding. In fact, a great brand story is at the top of a...
by Jeff Slater | Oct 19, 2021 | Branding Issues, Foodpreneurs
When you redesign product packaging, it is like getting a hip, new haircut. Your product packaging has a significant impact on the overall success of your brand and your business. Consumer goods entrepreneurs invest a lot of money in this part of their marketing plan....
