by Jeff Slater | Mar 3, 2022 | Branding Issues, Marketing Advice
The Concorde was ahead of its time. It was built on 1960s technology and, conceptually, was a brilliant idea. Just way too early. Time has always been the most valuable thing in the universe. It is limited. If we could travel in 4 hours instead of 8, it would...
by Jeff Slater | Feb 6, 2022 | Branding Issues
What’s Your Brand’s Voice? Does your brand need to recalculate its tone of voice? And what is a brand’s voice, anyway? Some brands are so severe, corporate, and soulless – it’s a bit cringeworthy. When you read the copy on a website or a...
by Jeff Slater | Jan 25, 2022 | Branding Issues
How to Build a Brand What are the crucial branding tools no one should forget to use to get their company noticed? Here are the top ten branding tools for you to use in your construction from guest blogger Justin Osborne who writes about marketing and strategy....
by Jeff Slater | Jan 4, 2022 | Branding Issues
Products as Souvenirs Your brand is part of a culture. A culture or community can be parenting, motorcycle riding, or baking. Brands need to be connected to a culture and a community and understand their daily needs and desires. It is the connection that matters, not...
by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
