by Jeff Slater | Aug 10, 2021 | Branding Issues
What’s the difference between a brand being different or distinctive? I prefer the word distinctive when referring to branding because it is used when discussing one thing. Perhaps this is semantics. Different can be – my brand is red, another brand is yellow,...
by Jeff Slater | Jul 8, 2021 | Branding Issues
When should you consider logo transformation? Are you stuck with a logo legacy that is static and can’t evolve? A logo encapsulates the visual essence of your brand promise in an image. But what happens when that image no longer represents where your brand is...
by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
by Jeff Slater | May 30, 2021 | Branding Issues
This guest post on The Marketing Sage Blog is from Gia Keasler who writes about marketing issues including stories on attracting investors for startups. For business professionals who don’t work in marketing, a primer about building a brand can be helpful. Your...
by Jeff Slater | May 25, 2021 | Branding Issues
https://youtu.be/MrZKoWgcZVg?t=189 I am not a fanboy of Jobs. But listening to Jobs on marketing is worth its weight in golden apples. From his personal life to stories of how he treated colleagues, that part of his legacy is of little interest to me. But Steve Jobs...
by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
