by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
by Jeff Slater | May 30, 2021 | Branding Issues
This guest post on The Marketing Sage Blog is from Gia Keasler who writes about marketing issues including stories on attracting investors for startups. For business professionals who don’t work in marketing, a primer about building a brand can be helpful. Your...
by Jeff Slater | May 25, 2021 | Branding Issues
https://youtu.be/MrZKoWgcZVg?t=189 I am not a fanboy of Jobs. But listening to Jobs on marketing is worth its weight in golden apples. From his personal life to stories of how he treated colleagues, that part of his legacy is of little interest to me. But Steve Jobs...
by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
by Jeff Slater | Apr 25, 2021 | Branding Issues
I often work on brand naming projects helping companies create the right new name to communicate their brand’s essence. No one wants a brand name that blends into the wallpaper. Clients typically want a name that dazzles, stuns, and projects an image different...
