by Jeff Slater | Mar 30, 2025 | Foodpreneurs, Marketing Advice
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a...
by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
by Jeff Slater | Dec 22, 2024 | Foodpreneurs, Marketing Advice
Mid-Day Squares has carved out a unique niche that defies traditional categorization in the crowded world of nutrition bars and snack foods. This isn’t just another health bar—it’s a testament to the entrepreneurial vision, brand strategy, and the power of...
by Jeff Slater | Nov 24, 2024 | Foodpreneurs, Marketing Advice
I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was...
