by Jeff Slater | Mar 17, 2020 | Foodpreneurs
As a boy, Abe observed his mom using vegetables in sauces to sweeten them without sugar. So, when he started True Made Foods, it wasn’t a surprise that he created his ketchup to compete against Heinz. (David, say hello to the Goliath). By replacing the cane...
by Jeff Slater | Feb 23, 2020 | Foodpreneurs, Marketing Advice
When I saw the molding Burger King ad, all I could think about was the marketing shock. How do you show your food product going moldy? In what universe is that a good thing? But the strategy was clear. How could Burger King communicate that they were eliminating all...
by Jeff Slater | Feb 9, 2020 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Did you ever wonder who created the classic design for the Whole Foods Market 365 logo? It is an iconic logo that is on millions – maybe billions of packages. When I met Nancy Frame in the early ’90s, I worked for GoodMark Foods. They are the company that...
by Jeff Slater | Jan 21, 2020 | Foodpreneurs, Personal Stories
Adam Sud: Addicted. Obese. Suicidal. These are three words that Adam Sud uses in introducing his narrative to me through a recent Zoom call. At thirty-seven, Adam bravely emerged out of this abyss and into a future where he wants to help those in recovery heal through...
by Jeff Slater | Jan 14, 2020 | Foodpreneurs, Marketing Advice
My friend went to a restaurant that is well-known in dining circles in St.Paul, Minnesota. She is a vegan and usually can find food to eat almost all the time. This posh and expensive place had a dish on the menu that sounded perfect except it had some Italian sausage...
by Jeff Slater | Jan 7, 2020 | Foodpreneurs, Interesting Brands, Marketing People
Otto’s Naturals Although gluten isn’t a health problem for me, over the last decade, my wife shifted her diet to watch out for gluten in the foods she eats. So, this has made me extra aware of the food products introduced as gluten-free. Like an explorer...
