by Jeff Slater | May 19, 2020 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
Here is a small idea I love—a supermarket of small brands for home delivery. Imagine dedicating a business to up and coming food brands. No big guys allowed. Just focus on new products from foodpreneurs. In the UK, Mighty Small has started an online supermarket to...
by Jeff Slater | May 17, 2020 | Foodpreneurs, Marketing Advice
I’m working on an exciting project for a beverage client who wants to evaluate ten beverage concepts with consumers. We planned to write up a brief description of each idea, get a graphic artist to design an accompanying picture to illustrate it, and then to have...
by Jeff Slater | May 3, 2020 | Foodpreneurs, Marketing Advice
Through our mutual foodie friend, Mike Schall, I met Mark Engel. Mark is the Daddy of oo’mämē, a new product he is introducing to the food world. We share several meaningful connections – we both went to the University of Pennsylvania, both love new product...
by Jeff Slater | Mar 17, 2020 | Foodpreneurs
As a boy, Abe observed his mom using vegetables in sauces to sweeten them without sugar. So, when he started True Made Foods, it wasn’t a surprise that he created his ketchup to compete against Heinz. (David, say hello to the Goliath). By replacing the cane...
by Jeff Slater | Feb 23, 2020 | Foodpreneurs, Marketing Advice
When I saw the molding Burger King ad, all I could think about was the marketing shock. How do you show your food product going moldy? In what universe is that a good thing? But the strategy was clear. How could Burger King communicate that they were eliminating all...
by Jeff Slater | Feb 9, 2020 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Did you ever wonder who created the classic design for the Whole Foods Market 365 logo? It is an iconic logo that is on millions – maybe billions of packages. When I met Nancy Frame in the early ’90s, I worked for GoodMark Foods. They are the company that...
