My Brand is NOT for You

My Brand is NOT for You

My friend went to a restaurant that is well-known in dining circles in St.Paul, Minnesota. She is a vegan and usually can find food to eat almost all the time. This posh and expensive place had a dish on the menu that sounded perfect except it had some Italian sausage...
Yomee – Keurig meets Yogurt

Yomee – Keurig meets Yogurt

Yogurt is a seven-billion-dollar category in the U.S. Globally; it is north of twenty-billion dollars. With all that demand, why hasn’t anyone made a simple way to make yogurt at home? Ashok Jaiswal was inspired in 2016 when he was sipping on a mango lassi, a...
Hidden Assets

Hidden Assets

Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...