Tony Chocolonely  & The End of Slavery

Tony Chocolonely & The End of Slavery

Most people don’t ever think about where their chocolate comes from, but there is a Dutch chocolate company with a serious mission to eliminate slave labor in the cocoa industry. Tony’s Chocolonely is the market leader in the Netherlands. Unlike other chocolate...
Accelerator and Brake

Accelerator and Brake

Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
Meat Strategy

Meat Strategy

In a world focused on plant-based meat alternatives, Arby’s is planting a flag in the ground to promote meat. This is their meat strategy. In this age of Beyond Meat and the Impossible Burger, Arby’s is celebrating that their chain is not following the herd but will...
The Hook

The Hook

I’m beginning some work with a new food client in a super cluttered and mature category. Without sharing any specifics, think of trying to grow a new brand of cereal or yogurt in those busy categories. My conversations have focused on helping them find a hook. I think...
Round Hot Dogs

Round Hot Dogs

If your business has competitors who make products just like everyone else, how will anyone notice you? What’s makes your products different? What story can people tell about your “hot dog” versus everyone else? Imagine round hot dogs. Consider the conversations and...