by Jeff Slater | Jan 7, 2020 | Foodpreneurs, Interesting Brands, Marketing People
Otto’s Naturals Although gluten isn’t a health problem for me, over the last decade, my wife shifted her diet to watch out for gluten in the foods she eats. So, this has made me extra aware of the food products introduced as gluten-free. Like an explorer...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Sep 19, 2019 | Foodpreneurs, Marketing Advice, Marketing Books
A few years ago, Harvard professor Clay Christensen wrote a great book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s...
by Jeff Slater | Sep 10, 2019 | Foodpreneurs, Marketing Advice
Yogurt is a seven-billion-dollar category in the U.S. Globally; it is north of twenty-billion dollars. With all that demand, why hasn’t anyone made a simple way to make yogurt at home? Ashok Jaiswal was inspired in 2016 when he was sipping on a mango lassi, a...
by Jeff Slater | Sep 5, 2019 | Foodpreneurs, Marketing Advice, Marketing People
Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...
by Jeff Slater | Aug 29, 2019 | Foodpreneurs
Most people don’t ever think about where their chocolate comes from, but there is a Dutch chocolate company with a serious mission to eliminate slave labor in the cocoa industry. Tony’s Chocolonely is the market leader in the Netherlands. Unlike other chocolate...
