by Jeff Slater | Jul 4, 2019 | Foodpreneurs, Marketing Start Ups
If your business has competitors who make products just like everyone else, how will anyone notice you? What’s makes your products different? What story can people tell about your “hot dog” versus everyone else? Imagine round hot dogs. Consider the conversations and...
by Jeff Slater | Jun 23, 2019 | Foodpreneurs, Marketing Advice
There is a beautiful marketing lesson to learn from a local sandwich shop that has lasted more than thirty years in Raleigh, North Carolina and is closing at the end of 2019. My regular order is almost like my mantra that a transcendental meditation guru once...
by Jeff Slater | Feb 24, 2019 | Foodpreneurs, Marketing Advice, Personal Stories
In 1978, my father, Jack Slater explained to my wife and me about one of the basics principles of business. At the time, we were clueless about the idea he explained to us, but we were growing our wholesale bakery called Rachel’s Brownies, and his wisdom was...
by Jeff Slater | Feb 17, 2019 | Foodpreneurs, Marketing Advice, Marketing Start Ups
For many years, my wife and I marketed our brownies in the freezer case of national grocers like Publix, Wegmans and Kings Supermarkets. Since Rachel’s Brownies didn’t have preservatives, we used the freezer to preserve freshness. We learned that it is...
by Jeff Slater | Dec 27, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
KFC came out with a hilarious prank this week. It illustrates something I write about often. Have fun with your marketing and make people smile. No, I don’t want to buy a log for my fireplace that smells like KFC, but I have shared this graphic with so many people...
by Jeff Slater | Dec 16, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
In the last few days, I heard two people talking about the rebranding of Dunkin Donuts. One is a super smart Senior Vice President, Strategy and Marketing at Edison Research and the other is my 91-year-old Mom, Bea. Dunkin’ Donuts decided to drop the word donuts from...
