by Jeff Slater | Aug 8, 2019 | Foodpreneurs, Marketing Start Ups
Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
by Jeff Slater | Jul 30, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
In a world focused on plant-based meat alternatives, Arby’s is planting a flag in the ground to promote meat. This is their meat strategy. In this age of Beyond Meat and the Impossible Burger, Arby’s is celebrating that their chain is not following the herd but will...
by Jeff Slater | Jul 28, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
I’m beginning some work with a new food client in a super cluttered and mature category. Without sharing any specifics, think of trying to grow a new brand of cereal or yogurt in those busy categories. My conversations have focused on helping them find a hook. I think...
by Jeff Slater | Jul 4, 2019 | Foodpreneurs, Marketing Start Ups
If your business has competitors who make products just like everyone else, how will anyone notice you? What’s makes your products different? What story can people tell about your “hot dog” versus everyone else? Imagine round hot dogs. Consider the conversations and...
by Jeff Slater | Jun 23, 2019 | Foodpreneurs, Marketing Advice
There is a beautiful marketing lesson to learn from a local sandwich shop that has lasted more than thirty years in Raleigh, North Carolina and is closing at the end of 2019. My regular order is almost like my mantra that a transcendental meditation guru once...
