by Jeff Slater | Dec 9, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
Every conference and symposium include a panel discussion to get experts to weigh in on issues that are top of mind. Last Wednesday, my daughter Fanny was asked to moderate a panel at Duke’s Fuqua School of Business on The Future of Protein at FoodCon. It is a joint...
by Jeff Slater | Nov 15, 2018 | Foodpreneurs, Interesting Brands
When Amanda Hesser and Merrill Stubbs, founders of Food52 in Manhattan wanted to begin to market their line of cooking products, they did something unusual. Their company had sold other companies’ kitchen-related products for years. Over time, they developed a...
by Jeff Slater | Nov 4, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
I’m sorry to break the news to you but average is over. Average products and services are slipping into oblivion. You probably didn’t notice because no one talks about dullness. An average business has no chance to sustain itself if they are so...
by Jeff Slater | Oct 30, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
My friend Mike Schall asked me if I had heard of Ahimi®, a plant-based substitute for Ahi tuna. He knows how much I love sushi-grade Ahi and I know that Mike has a passion for all things plant-based. Coincidentally, my daughter Fanny’s recent TV appearance on Cooking...
by Jeff Slater | Oct 28, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
When I clicked on the video link in the email from my friends at Wente Vineyards, I was happily stunned. It is unusual to see world-class marketing coming from the wine industry but knowing the Wente brand’s culture and the team behind this work; I shouldn’t have been...
by Jeff Slater | Oct 18, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
Joe wondered, “How could you put a bottle of wine through a flat mailbox slot if shipped to you from a winery?” The flat wine bottle was designed by Garcon Wines when wine lover Joe Revell joined an online wine club with his friends; they soon became frustrated...
