by Jeff Slater | Aug 19, 2018 | Foodpreneurs, Marketing Advice
In 2012, there were more than 2,000 brands of energy bars on the market. So, Peter Rahal and his childhood friend, Jared Smith decided to market energy bars. But Peter, who is dyslexic and is a self-admitted D student, had a critically important insight about the...
by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
by Jeff Slater | Jul 5, 2018 | Foodpreneurs
Name a restaurant chain that specializes in selling hamburgers. Now, name a restaurant chain that specializes in selling pizzas. Now name a chain that specializes in coffee. Excellent. Now name a restaurant chain that focuses on chicken salad. Can’t think of one?...
by Jeff Slater | Jun 24, 2018 | Foodpreneurs, Marketing Advice, Marketing People
In 1979, I bought my first 5-gallon container of 5-fold pure Madagascar vanilla from David Michael, a flavoring company in Philadelphia started in 1896. This high-quality vanilla was one of the secret ingredients in making Rachel’s Brownies, the sinfully delicious...
by Jeff Slater | Jun 21, 2018 | Foodpreneurs, Marketing Advice
What happens when a robot replaces the chef in the kitchen? Spyce, a Boston-based business is the genius of four MIT graduates and foodpreneurs who believed there was a way to eat healthy at an affordable price point. Starting at $7.50, a healthy meal is developed by...
by Jeff Slater | Jun 10, 2018 | Foodpreneurs, Marketing Advice, Marketing People
When Maggie Kane was a young girl, she had a passion for helping others. She wondered why was she so fortunate to have an abundance of healthy food while others in her community could go to bed hungry. She loved to volunteer as a child with her mom at soup kitchens or...
