by Jeff Slater | Sep 30, 2018 | Foodpreneurs, Marketing Advice
James Rogers believes in abundance and Apeel. According to food scientists, half of all food grown ends up in a landfill. That’s just wrong. Pressure is mounting to determine how to efficiently feed the world through alternatives to using more land, energy, and water...
by Jeff Slater | Sep 27, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Suddenly we are reading the obituary of the plastic straw. RIP. As a single-use plastic product, a focus on this seemingly innocuous product came from a viral 2015 Olive Ridley sea turtle with a plastic straw stuck in its nose. Coupled with the “Strawless in Seattle”...
by Jeff Slater | Aug 19, 2018 | Foodpreneurs, Marketing Advice
In 2012, there were more than 2,000 brands of energy bars on the market. So, Peter Rahal and his childhood friend, Jared Smith decided to market energy bars. But Peter, who is dyslexic and is a self-admitted D student, had a critically important insight about the...
by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
by Jeff Slater | Jul 5, 2018 | Foodpreneurs
Name a restaurant chain that specializes in selling hamburgers. Now, name a restaurant chain that specializes in selling pizzas. Now name a chain that specializes in coffee. Excellent. Now name a restaurant chain that focuses on chicken salad. Can’t think of one?...
by Jeff Slater | Jun 24, 2018 | Foodpreneurs, Marketing Advice, Marketing People
In 1979, I bought my first 5-gallon container of 5-fold pure Madagascar vanilla from David Michael, a flavoring company in Philadelphia started in 1896. This high-quality vanilla was one of the secret ingredients in making Rachel’s Brownies, the sinfully delicious...
