by Jeff Slater | Jun 10, 2018 | Foodpreneurs, Marketing Advice, Marketing People
When Maggie Kane was a young girl, she had a passion for helping others. She wondered why was she so fortunate to have an abundance of healthy food while others in her community could go to bed hungry. She loved to volunteer as a child with her mom at soup kitchens or...
by Jeff Slater | Jun 7, 2018 | Foodpreneurs, Marketing Start Ups
What is the best way to expand a business? You can do it on your own or find a local partner. Shea Coakly chose the partnership path for Lean Box interconnecting his fate. Lean Box is a healthy meal vending machine company that serves small to mid-sized companies....
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
by Jeff Slater | May 29, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
Client: Can you help my startup market a revolutionary new cleaning agent? Me: Maybe. Who is your target? Client: Everyone. Me: Then I can’t help. If you want my help, let’s narrow your target and become much more specific? Client: But why would I want to leave...
by Jeff Slater | May 20, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I got the opportunity to participate in some focus groups for a beverage startup who was trying to understand brand engagement. They wanted to plumb why consumers choose certain beverages differently based on occasion? Why do they pick a particular type or beverage...
by Jeff Slater | May 6, 2018 | Foodpreneurs, Marketing Advice
How do you create a category of one when there is no competition? How about building a business creating edible art for brands through pancakes. Yep, the kind you eat, on Sundays. Dan Drake, a twenty-something St. Louis native, specializes in making incredible edible...
