by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 10, 2018 | Foodpreneurs
What if you only sold your product via text? I love finding brands who flip everything upside down and squeeze value from unexpected places. Most marketing folks would want to make life as easy as possible for consumers to buy their product. Dirty Lemon, a...
by Jeff Slater | Apr 8, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m not a beer consumer but have been intrigued watching the craft movement. The downside to all of this growth is that the by-product of all these breweries is a ton of food waste. Ever hear of Regrained? A keg of beer creates almost 100 pounds of leftover grains....
by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
by Jeff Slater | Mar 13, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Most of us marketing finks will tell you that branding is all about the backstory. Treasury Wine Estates is using an iPhone app to have their 19 Crimes wine brand have their labels tell you their story. Each label shows a British convict who was sent to a penal colony...
