by Jeff Slater | May 20, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I got the opportunity to participate in some focus groups for a beverage startup who was trying to understand brand engagement. They wanted to plumb why consumers choose certain beverages differently based on occasion? Why do they pick a particular type or beverage...
by Jeff Slater | May 6, 2018 | Foodpreneurs, Marketing Advice
How do you create a category of one when there is no competition? How about building a business creating edible art for brands through pancakes. Yep, the kind you eat, on Sundays. Dan Drake, a twenty-something St. Louis native, specializes in making incredible edible...
by Jeff Slater | Apr 19, 2018 | Foodpreneurs, Marketing Start Ups, Personal Stories
For months, Grubhub has been running an ad campaign to get consumers to try their app. Download and order food from local restaurants delivered to your door. The ads over glorify their promise and set the expectation for food to show up as an Uber. Quickly. Easily. At...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 10, 2018 | Foodpreneurs
What if you only sold your product via text? I love finding brands who flip everything upside down and squeeze value from unexpected places. Most marketing folks would want to make life as easy as possible for consumers to buy their product. Dirty Lemon, a...
