by Jeff Slater | Jan 9, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
My wife and I love blueberries, especially when they are big, fat and plump. We can’t get enough of them all year long. We especially love the Gold Cup brand blueberries that connect to us emotionally with little ‘fortune cookie-like’ saying on the outside of the box....
by Jeff Slater | Dec 19, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing Books
Try this experiment for me. Go to your spice drawer or cabinet. Take out the cinnamon. Smell it. I know, it is a wonderful fragrance that reminds you of cookies, childhood and happy time. Everyone has it in their kitchen. Cinnamon is one of the two most commonly used...
by Jeff Slater | Nov 26, 2017 | Foodpreneurs, Interesting Brands, Marketing People
In the 1980’s, I reached out to Ben Cohen to see if he would like to make a Rachel’s Brownies Ice Cream. My wife and & I owned Rachel’s Brownies, a wholesale bakery from 1975-1989. Ben Cohen is the Ben, from Ben & Jerry’s Ice Cream fame. It sounded like a...
by Jeff Slater | Oct 30, 2017 | Branding Issues, Foodpreneurs
The Vietnamese restaurant that opened up in my neighborhood isn’t for everyone. They have a very specific audience they want to attract who likes the flavors and tastes of Southeast Asia. Their marketing approach is very personal and human – carefully greeting each...
by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
by Jeff Slater | Oct 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
How far would you go to protect the reputation of your brand? Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Cream, had a booming business making exceptional, artisan ice cream in Columbus, Ohio. She sold through her scoop shops as well as through retailers....
