by Jeff Slater | Sep 11, 2017 | Branding Issues, Foodpreneurs
PepsiCo, the parent company of Frito-Lay, is introducing an organic Doritos product to try and penetrate Whole Foods and alternative, natural supermarkets. Under the name Simply (in large letters) Organic (smaller letters) Doritos (logo), this product launch makes...
by Jeff Slater | Sep 4, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Have you ever brought home a bottle of wine and found that you didn’t like it – but you powered through it because you hate to waste it? Vinebox has a new idea. What if you could receive a sample glass that enabled you to taste before you buy the bottle? Flaviar.com...
by Jeff Slater | Sep 1, 2017 | Foodpreneurs, Marketing Start Ups
When we think of organic farming, we think of pesticide-free land that provides the best produce. But there is one problem. Distance. When you buy organic foods, you may be purchasing it far from the farm. If you live in a city like New York, farmland is hard to find...
by Jeff Slater | Aug 23, 2017 | Foodpreneurs, Marketing Advice, Marketing People
GUEST POST BY PAUL MABRAY This month was a bit of a mess. Despite having an active lifestyle (running, home gym time, etc.) I became incredibly sick with a bout of diverticulitis. First, worst diet plan ever (9.5 lbs in 12 days). Second, eat more fiber. Third, it...
by Jeff Slater | Aug 9, 2017 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing People
Tina Sharkey and Ido Leffler don’t like to pay the brand tax. According to these two serial entrepreneurs: BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the...
by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
