by Jeff Slater | Sep 2, 2024 | Foodpreneurs, Marketing Advice
Insomnia Cookies’ Journey from Dorm Room to Doorstep As I listened to Guy Raz’s interview on How I Built This with a Jewish kid from the University of Pennsylvania who sold cookies for a living, I felt a bit of brownie déjà vu. (My wife started and I joined her...
by Jeff Slater | Aug 25, 2024 | Foodpreneurs, Marketing Advice
Millie’s Sipping Broth is a new category that reinvented the bouillon cube. Few brands manage to carve out a unique niche and dominate it. Millie’s Sipping Broth has done just that, transforming the simple concept of drinkable soup into a lifestyle brand...
by Jeff Slater | Jul 14, 2024 | Foodpreneurs, Marketing Advice
Bachan Japanese BBQ Sauce – A Remarkable Lesson for Marketers In the crowded and competitive world of condiments, it’s rare to see a newcomer make significant waves. That’s exactly what Bachan Japanese BBQ Sauce has achieved in a remarkably short...
by Jeff Slater | Jul 7, 2024 | Foodpreneurs, Marketing Advice
In the crowded landscape of quick-service restaurants, where bland names and forgettable logos are the norm, one brand has burst onto the scene with a name so audacious it stops you in your tracks: Slutty Vegan. This Atlanta-based burger joint has leveraged the power...
by Jeff Slater | Apr 28, 2024 | Foodpreneurs, Marketing Advice
A powerful tool in a marketer’s arsenal is the concept of a permission structure. But what exactly does this term entail, and how can it revolutionize how brands engage with their audience? In this post, I’ll explore this concept and its implications for food...
by Jeff Slater | Apr 21, 2024 | Foodpreneurs, Interesting Brands
The Life and Times of Dave’s Killer Bread In the realm of bread, one name has been making waves for its taste and intriguing backstory – Dave’s Killer Bread. In a 25-billion-dollar category, three players have the lion’s share of the market. Grupo...
