by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
by Jeff Slater | Jul 3, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Blue Apron is a company that appeared out of nowhere and is valued at more than two billion dollars. They started in 2014 selling meal kits directly to consumers. CEO Matt Salzberg told Quartz, an online publication in February 2016. “We’re helping people learn new...
by Jeff Slater | Jun 28, 2017 | Foodpreneurs, Marketing Advice
Twenty years ago, I had a marketing challenge that left me puzzled. At the time, I was VP of Marketing for GoodMark Foods, the company that owned a portfolio of snack brands like Slim Jims, Pemmican, Andy Capp’s Snacks and several other brands. We sold most of our...
by Jeff Slater | Jun 21, 2017 | Foodpreneurs, Marketing Advice
When a new client reached out to me several months ago, they told me that they had the world’s best tasting jam made with organic fruits and no added sugar. When the samples arrived, I immediately toasted some bread and tasted the product. It was delicious, but it was...
by Jeff Slater | Jun 16, 2017 | Foodpreneurs, Interesting Brands
Today’s announcement about Amazon buying Whole Foods adds an interesting twist. I love the shopping experience at Whole Foods. Of course, I realize the prices on many items are high, but the environment and people always make me feel at home. This is a big investment...
by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
