by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
by Jeff Slater | Jun 8, 2016 | Foodpreneurs, Interesting Brands
One of my favorite parlor games is thinking about how someone outside of the industry, might see a different category. Take greeting cards and Hallmark. They sell a product that is organized by occasion. Not by country of origin, by the source of ink, by price or...
by Jeff Slater | Jun 6, 2016 | Foodpreneurs, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business ....
by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
by Jeff Slater | May 23, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
A friend who owns a marketing agency is frustrated. He doesn’t like that I think of him as an email expert. His agency has dozens of other competencies, yet I see him as an email guru. Another client I help owns a brand that stands for something that mattered...
