by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
