by Jeff Slater | Mar 24, 2024 | Foodpreneurs, Interesting Brands
Heroic Taste, Heroic Mission, Say hello to Hero Jerky. About 25 years ago, I worked with Ron Mills at GoodMark Foods. GoodMark owned the Slim Jim brand, and Ron was one of the company’s sales leaders. He was always an upbeat, positive, intelligent colleague who...
by Jeff Slater | Mar 3, 2024 | Foodpreneurs, Marketing Advice
Mastering the Art of Logo Design for Your 2024 Food Product In the ever-evolving world of food products, a logo serves as the face of your brand, communicating your values, essence, and promise to consumers. In 1975, when my wife sold her first brownie to a...
by Jeff Slater | Feb 25, 2024 | Foodpreneurs
The Delectable Harmony of Sweetness and Protein My friend Mark Friedman has a terrific marketing podcast called The Marketing Playbook. He has insightful guests with incredible careers. Sometimes, his guests share the disruptive activities they are working on that can...
by Jeff Slater | Feb 4, 2024 | Foodpreneurs
TACHE: Crafting a Nutty Niche in the Beverage Market with Pistachio Milk I buy pistachios as a snack every week. I love the taste, flavor, and health benefits. So when I learned about a company marketing pistachio milk – I turned green with envy. In the dynamic...
by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
by Jeff Slater | Nov 19, 2023 | Foodpreneurs, Marketing Advice
Navigating the Shifting Landscape of the Food Industry: Unforeseen Trends Shaping the Future of Food The dynamic and ever-evolving food industry is poised for transformative changes in the coming decade. While we can anticipate continuing existing trends, such as the...
