by Jeff Slater | Jul 9, 2023 | Foodpreneurs, Marketing Advice
A Meaty Idea: ButcherBox Proves You Don’t Need to Take Outside Money Mike Salguero never took a nickel from the outside venture or private equity firms. Yet, his $600 million grass-fed meat subscription box company was profitable from Box One. As a child raised...
by Jeff Slater | Apr 5, 2023 | Foodpreneurs, Marketing Advice
How can an iconic image of rabbits, bears, or farmers help you tell a friend about a new brand? Sometimes I’ll taste a new product or beverage and can’t remember its brand name. Sometimes I remember the package with the Kodiak bear, farmer, or rabbit...
by Jeff Slater | Oct 30, 2022 | Foodpreneurs, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the...
by Jeff Slater | Sep 11, 2022 | Foodpreneurs, Interesting Brands
Create a future without food waste, one scrap at a time. The Dirty Challenge When Matt, the founder of CompostNow, first entered the world of composting in 2011, his vision was to make it easier for people to reduce their food waste and build healthy soil....
by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands
Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...
by Jeff Slater | Apr 17, 2022 | Foodpreneurs, Interesting Brands
Fishwife is a sustainably sourced tinned fish that looks remarkably different from your idea of fish in a can. This Los Angeles-based tinned fish company markets sardines from Spain soaked in olive oil and smoked albacore tuna from Northern California. Caroline...