by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Jul 16, 2020 | Foodpreneurs, Marketing Advice
One of my new food clients was struggling. He had made it through the first three years with his business but was still unprofitable. “If I could sell more, I’d be profitable.” Nope. He needed to take off the blindfold. Financial Makeover As we reviewed his financial...
by Jeff Slater | Jul 9, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How do you over-deliver value? If you are doing what you promised, you are average—meeting expectations. Doing what you said you would do isn’t enough – it is getting by. Gliding. You are taking the easy path. Moreover, when you do more than you promised, you get...
by Jeff Slater | Jul 2, 2020 | Foodpreneurs, Marketing Advice, Marketing People
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
