by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Aug 30, 2020 | Foodpreneurs, Marketing Advice
If you work in marketing and need to find a resource to work on a project, what’s the best way to quickly get quotes from several vendors or freelancers? Say hello to the creative brief. What’s a creative marketing brief? Let’s use an example to make this clear. Think...
by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Jul 16, 2020 | Foodpreneurs, Marketing Advice
One of my new food clients was struggling. He had made it through the first three years with his business but was still unprofitable. “If I could sell more, I’d be profitable.” Nope. He needed to take off the blindfold. Financial Makeover As we reviewed his financial...
by Jeff Slater | Jul 9, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How do you over-deliver value? If you are doing what you promised, you are average—meeting expectations. Doing what you said you would do isn’t enough – it is getting by. Gliding. You are taking the easy path. Moreover, when you do more than you promised, you get...
