by Jeff Slater | Dec 15, 2024 | Interesting Brands, Marketing Advice
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative...
by Jeff Slater | Oct 27, 2024 | Foodpreneurs, Interesting Brands
Chicken Fingers, Raising Cane, and The F Word. (FOCUS) In the cutthroat world of quick-service restaurants (QSRs), where menu innovation and expansion often drive growth strategies, one chain stands out for its unwavering commitment to a single product: Raising...
by Jeff Slater | Oct 20, 2024 | Interesting Brands, Marketing Advice
Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy Stephanie Harrison, founder of The New Happy and author of The New Happy: Getting Happiness Right in a World That Got It Wrong, has become a voice of hope in our quest for genuine happiness....
by Jeff Slater | Aug 4, 2024 | Branding Issues, Interesting Brands
Today’s post was inspired by a wonderful blog by my friend Derrick Daye from Branding Strategy Insider. I love innovative and counterintuitive strategies! It is filled with sage wisdom. It is called 61 Ways to Differentiate Your Brand. I’d urge you to read it. Like...
by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocadoes ripening in a bowl and four in the fridge ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
by Jeff Slater | Apr 21, 2024 | Foodpreneurs, Interesting Brands
The Life and Times of Dave’s Killer Bread In the realm of bread, one name has been making waves for its taste and intriguing backstory – Dave’s Killer Bread. In a 25-billion-dollar category, three players have the lion’s share of the market. Grupo...