by Jeff Slater | Feb 23, 2025 | Interesting Brands, Marketing Advice
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food...
by Jeff Slater | Feb 2, 2025 | Interesting Brands, Marketing Advice
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar...
by Jeff Slater | Jan 19, 2025 | Interesting Brands, Marketing Advice, Marketing People
When Mary Angelini looked at her daughter Gabi’s future, she saw what many parents of children with developmental disabilities see – uncertainty. As Gabi approached adulthood, the question that kept Mary up at night wasn’t just “What’s...
by Jeff Slater | Dec 15, 2024 | Interesting Brands, Marketing Advice
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative...
by Jeff Slater | Oct 27, 2024 | Foodpreneurs, Interesting Brands
Chicken Fingers, Raising Cane, and The F Word. (FOCUS) In the cutthroat world of quick-service restaurants (QSRs), where menu innovation and expansion often drive growth strategies, one chain stands out for its unwavering commitment to a single product: Raising...
by Jeff Slater | Oct 20, 2024 | Interesting Brands, Marketing Advice
Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy Stephanie Harrison, founder of The New Happy and author of The New Happy: Getting Happiness Right in a World That Got It Wrong, has become a voice of hope in our quest for genuine happiness....
