Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best. Apple Video In case you can’t see the video within...
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
I heard Youngme Moon, a Harvard Business School professor mention an app called Be My Eyes. I signed up for this app that allows me to help people who are blind or have difficulty seeing. The app assists them in connecting volunteers through video. It is an...
Every brand manager strives to acquire raving fans for their product or service. She wants someone who will buy their product and share their passion. But acquiring passionate fans is no small task. Best-selling author David Meerman Scott and his neuroscientist...
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