by Jeff Slater | Sep 8, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
The interview by Guy Raz on NPR’s How I Built This with the founders of LIFE IS GOOD®, was a powerful lesson in how vital it is for emotional connections through taglines and brand names. The stronger the emotional connection, the higher the chance for success. In the...
by Jeff Slater | Aug 22, 2019 | Branding Issues, Interesting Brands, Marketing Advice
I had the privilege this past week of leading a non-profit team through a naming exercise workshop. The organization had a well-thought-out business plan and needed to find a name for a physical location they will open next year. So, the Executive Director asked me to...
by Jeff Slater | Jul 14, 2019 | Branding Issues, Interesting Brands
This past week I participated in a client workshop where, along with a partner communications agency, McGuffin, we held a brand archetype exercise. The purpose was to help the client rebrand as they start to think about the image they want to project as we redesign...
by Jeff Slater | Jun 18, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
TemperPack is a $25 million-dollar company with more than 300 employees based in Richmond, Virginia. The founders, Brian Powers, Charles Vincent, and James McGoff, saw a pain point that they thought they might be able to heal. They wondered if they could kill...
by Jeff Slater | Jun 2, 2019 | Interesting Brands, Marketing Advice, Marketing People
When you are struggling with a complicated business or marketing challenge, where do you go for help? Last week I got to participate in a Wisdom Counsel organized by my friend Danny Rosin and led by Rob Lowe, whose GIVING BACK PODCAST focuses on non-profits. I met Rob...
by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
