by Jeff Slater | Nov 15, 2018 | Foodpreneurs, Interesting Brands
When Amanda Hesser and Merrill Stubbs, founders of Food52 in Manhattan wanted to begin to market their line of cooking products, they did something unusual. Their company had sold other companies’ kitchen-related products for years. Over time, they developed a...
by Jeff Slater | Oct 30, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
My friend Mike Schall asked me if I had heard of Ahimi®, a plant-based substitute for Ahi tuna. He knows how much I love sushi-grade Ahi and I know that Mike has a passion for all things plant-based. Coincidentally, my daughter Fanny’s recent TV appearance on Cooking...
by Jeff Slater | Oct 28, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
When I clicked on the video link in the email from my friends at Wente Vineyards, I was happily stunned. It is unusual to see world-class marketing coming from the wine industry but knowing the Wente brand’s culture and the team behind this work; I shouldn’t have been...
by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
by Jeff Slater | Sep 16, 2018 | Interesting Brands
If you take vitamins and supplements, you don’t need me to tell you how crazy this category can be. You want to be healthy, but when you go into a store for help, some teenage clerk is advising you on the benefits of one product or brand over another. Vitamins are a...
by Jeff Slater | Sep 9, 2018 | Advertising, Branding Issues, Interesting Brands
I’m inspired. And, I’m moved by the new Nike commercial feature Colin Kaepernick, LeBron, and Serena. I can’t recall watching a commercial that deeply touched me since the original Apple 1984 – Think Different campaign. But if you read the polls and the...
