by Jeff Slater | Oct 28, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
When I clicked on the video link in the email from my friends at Wente Vineyards, I was happily stunned. It is unusual to see world-class marketing coming from the wine industry but knowing the Wente brand’s culture and the team behind this work; I shouldn’t have been...
by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
by Jeff Slater | Sep 16, 2018 | Interesting Brands
If you take vitamins and supplements, you don’t need me to tell you how crazy this category can be. You want to be healthy, but when you go into a store for help, some teenage clerk is advising you on the benefits of one product or brand over another. Vitamins are a...
by Jeff Slater | Sep 9, 2018 | Advertising, Branding Issues, Interesting Brands
I’m inspired. And, I’m moved by the new Nike commercial feature Colin Kaepernick, LeBron, and Serena. I can’t recall watching a commercial that deeply touched me since the original Apple 1984 – Think Different campaign. But if you read the polls and the...
by Jeff Slater | Aug 30, 2018 | Interesting Brands, Marketing Advice, Personal Stories
When you market a product or service, the worst thing you can do is to be a fence sitter. Stuck in the middle. Not on one side or the other. Caught in between. Brands are made to solve problems for particular and narrow audiences. They can’t be for everybody, or you...
by Jeff Slater | Jul 31, 2018 | Branding Issues, Interesting Brands, Marketing Advice
My friend Mark Schaffer wrote another exciting post about influencer marketing last week. He suggested that advertising is in decline and consumers are moving away from all forms of ads that interrupt content or programming. He also indicated that influencer marketing...
