by Jeff Slater | May 24, 2018 | Interesting Brands, Marketing Advice, Personal Stories
What if you had to manage an extremely challenging business problem, and a consultant said that their company had a methodology to help your organization make significant, measurable progress toward your goal in 100 days? How would you respond? Me too. I’d be...
by Jeff Slater | May 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Last year, a client asked me to help them market a product that they believed everyone would buy. After several hours of discussion, I convinced him to give up that dream. I suggested instead of EVERYONE, let’s focus first on SOMEONE. We worked together to figure out...
by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 8, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m not a beer consumer but have been intrigued watching the craft movement. The downside to all of this growth is that the by-product of all these breweries is a ton of food waste. Ever hear of Regrained? A keg of beer creates almost 100 pounds of leftover grains....
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
