by Jeff Slater | Feb 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice
Marketing requires energy, excitement, and teasing. The movie industry understands this better than most and has used trailers to help gain awareness and anticipation. Marketers don’t often think like Hollywood, and they are missing an important tactic. Almost a third...
by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
by Jeff Slater | Jan 16, 2018 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Imagine getting on a scale that can’t tell you how much you weigh. Dan Ariely, Duke Professor, and Behavioral Scientist have come up with a product that changes how people manage their weight by completely altering the idea of a scale. Using a smart algorithm based on...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
by Jeff Slater | Dec 17, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
This is the time of year we get solicited by charities to make donations. From Instagram ads to snail mail letters, there is no shortage of worthy causes seeking support for everything from ending world hunger like Rise Against Hunger to Charity Water to Pencils for...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
