by Jeff Slater | Feb 20, 2018 | Interesting Brands, Marketing Advice, Marketing People
There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation… Peter Drucker, Legendary Management...
by Jeff Slater | Feb 15, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Marketing professionals look in the mirror and have reflections filled with angst over their competition. They watch with great anticipation to see what they will do next, how they respond to market changes and they get obsessed about how they price their products. Of...
by Jeff Slater | Feb 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice
Marketing requires energy, excitement, and teasing. The movie industry understands this better than most and has used trailers to help gain awareness and anticipation. Marketers don’t often think like Hollywood, and they are missing an important tactic. Almost a third...
by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
by Jeff Slater | Jan 16, 2018 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Imagine getting on a scale that can’t tell you how much you weigh. Dan Ariely, Duke Professor, and Behavioral Scientist have come up with a product that changes how people manage their weight by completely altering the idea of a scale. Using a smart algorithm based on...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
