by Jeff Slater | Oct 9, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Imagine two entrepreneurs starting out on similar paths. One has a story to tell about a personal experience that brought her to the idea while the other is just looking to make money. Which do you expect will get the social currency to succeed? The Giving Keys has an...
by Jeff Slater | Sep 18, 2017 | Branding Issues, Interesting Brands, Marketing People
So many companies come and go. They spend millions on marketing to no avail. They get lost trying to grow faster and faster, forgetting why they even started. There is no substitute for sound marketing. They make promises they can’t keep, and they wonder why their...
by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 18, 2017 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
When a client needed a way to market their new foam technology, I immediately thought of white board animation as the best way to explain something quickly that is complicated. The beauty of this storytelling approach through simple video animation is that it...
by Jeff Slater | Aug 11, 2017 | Branding Issues, Interesting Brands, Marketing People
When two former Warby Parker employees left to start their own company, they both had travel nightmare stories that guided their business idea. The luggage they used for travel didn’t meet their needs, fit their lifestyle or do what they wanted it to do and it was way...
by Jeff Slater | Aug 9, 2017 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing People
Tina Sharkey and Ido Leffler don’t like to pay the brand tax. According to these two serial entrepreneurs: BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the...
