by Jeff Slater | Aug 7, 2017 | Branding Issues, Interesting Brands, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. I love this type of opportunity because it forces me to read, learn, think and discuss an important strategic topic. Best of all, it requires a...
by Jeff Slater | Aug 2, 2017 | Advertising, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
While we are all busy snapping and posting photographs on Instagram, TouchNotes is a service that allows you to send postcards from your phone using that very same photo. The service has been around since 2008, but I just learned of it through an ad on TV and then by...
by Jeff Slater | Jul 28, 2017 | Branding Issues, Interesting Brands, Marketing Advice
When you walk into a business like a hotel or retail store, did you ever notice it had a distinctive smell? How did it make you feel? Maybe you experienced the inviting scent of vanilla or the calming fragrance of lavender. Scent is one of those marketing tactics that...
by Jeff Slater | Jul 26, 2017 | Branding Issues, Interesting Brands
If I told you that there is a company that has stayed focused since 1623 on the same niche, you would tell me I was crazy. Zildjian has created cymbals for drums for over four centuries. They have been able to follow the top piece of advice I give my marketing...
by Jeff Slater | Jul 14, 2017 | Interesting Brands, Marketing Advice
I’m looking at using software from a company called Lead Forensics for some clients interested in business development. Recently, they recognized that 98% of the traffic to their website wasn’t identifying themselves. If you are focusing on generating leads, that is a...
by Jeff Slater | Jun 30, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
When I got my first job sometime after graduate school, I had an office where I sold advertising space for a magazine called House Plants & Porch Gardens. I think I lasted about six months, but it was an eye-opening experience. They put me in an office with a...
