by Jeff Slater | Jul 14, 2017 | Interesting Brands, Marketing Advice
I’m looking at using software from a company called Lead Forensics for some clients interested in business development. Recently, they recognized that 98% of the traffic to their website wasn’t identifying themselves. If you are focusing on generating leads, that is a...
by Jeff Slater | Jun 30, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
When I got my first job sometime after graduate school, I had an office where I sold advertising space for a magazine called House Plants & Porch Gardens. I think I lasted about six months, but it was an eye-opening experience. They put me in an office with a...
by Jeff Slater | Jun 19, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you want to understand what is important to most companies, check out their dashboard. They may be looking an inventory turns, days sales outstanding or orders for this period versus their plan. But rarely do you find customers’ happiness monitored with precision....
by Jeff Slater | Jun 16, 2017 | Foodpreneurs, Interesting Brands
Today’s announcement about Amazon buying Whole Foods adds an interesting twist. I love the shopping experience at Whole Foods. Of course, I realize the prices on many items are high, but the environment and people always make me feel at home. This is a big investment...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | May 29, 2017 | Branding Issues, Interesting Brands
Many marketers think the biggest challenge they have is all the noise around them. So many brands are screaming for awareness, how can you grab the attention of someone? The real issue isn’t attention but sameness. Dull, boring, unoriginal products and services...
